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KMID : 0665420100250050487
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Korean Journal of Food Culture
2010 Volume.25 No. 5 p.487 ~ p.498
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The Effects of Korean Food Globalization on Foreigners’ Perception of Wellbeing Value and Experience with Korean Food
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Lee Yeon-Jung
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Abstract
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This study was conducted to examine the effect of globalization of Korean food according to well-being value perception and the foreign visitor Korean food experience. An analysis of variance and a linear regression analysis were conducted to analyze the hypotheses. The findings are summarized as follows: (1) The most important quality when eating Korean food was “taste” (37.3%). (2) The most important well-being value recognition items for Korean food were “kimchi” and “bulgogi”. “Bibimbap is well-being food” (3.82 points) and “Korean food is healthy because it consists mainly of cereals and vegetables” (3.56 points). (3) The subjects highly recognized the “improvement in service quality of Korean restaurants” (3.59 points) with regard to the importance of a globalization strategy for Korean food. (4) High-intake Korean foods were “bibimbap”, “baechookimchi”, “galbigui”, “pajeon”, and “bulgogi”, in that order. In contrast, the intake frequency for “songpeon”, “sikhei”, and “guksu” was very low. (5) The subjects thought that the globalization possibility for Korean food was high, as foreigners ingested a lot of baechookimchi. (6) The most effective well-being value recognition item for globalizing Korean food was “Korean food is nutritious and good for the health” followed by “I have much interest in Korean well-being food”. and “Korean food is a well-being food because it contains many fermented and seasonal items”, in that order. (7) The most effective food for globalizing Korean food with a high-intake frequency was “baechookimchi’, followed by “galbigui”, “guksu”, and “bibimbap”.
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KEYWORD
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Korean food, well-being value, experience, globalization, foreigner
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